2024-11-06

Interview for Founder of HYT GROUP During 2024 EICMA

Q1: What is HYT?  HYT is a comprehensive two-wheel vehicle brand expansion team with over twenty years of experience in supporting Chinese two-wheeler exports. HYT has been both a witness to and participant in the entry of Chinese gasoline and electric motorcycles into overseas markets. HYT has been deeply involved in the global expansion journey of various brands and products, establishing strong channel relationships worldwide and accumulating resources in sales channels, after-sales service, brand marketing, and more for full-scale integration and local services abroad. Since 2005, the key members of HYT have taken the lead and been deeply involved in the international expansion of well-known Chinese two-wheeler brands. In 2024, HYT began a strategic partnership with LETBE, a high-end brand under the Haojin Group, supporting its debut in the European market. We have established companies with different functional roles in China, Italy, France, Spain, and Belgium, empowering industry development and our partners. Q2: What do the HYT name and logo signify?  HYT stands for "Hit Your Trip." The logo, designed by Italian designer Max Mazzeo, was inspired by a chance moment. During a MOTOGP race, a brand represented by HYT and a partnered racing team showcased a breathtaking scene on a sharp curve: two bikes leaned in tandem, seemingly advancing side by side yet poised to overtake each other in an instant, capturing a delicate balance of speed and harmony. This design reflects HYT's core philosophy when facing future challenges and opportunities—focusing on shared goals, precise insight and balance, and uniting strength and resources. Q3: Who is the founder of HYT? It's me. I am Ann. I have worked in the two-wheeler industry for over 25 years, witnessing its evolution and actively participating in the global expansion of renowned Chinese two-wheeler brands. Through my market insights and extensive practical experience, I aim to identify and promote exceptional Chinese two-wheeler brands to more overseas partners, advancing China’s progress in branding, product development, and channel expansion. Additionally, I aspire to unite and lead an international, professional team to further optimize online and offline platforms for two-wheeler sales in Europe, establishing a solid, adaptable, and sustainable service capability to empower our partners in the global electric vehicle industry. Q4: Why was HYT founded? HYT was established with the goal of helping Chinese brands succeed internationally and building mutually beneficial business relationships with overseas markets. Traditionally, brand expansion primarily focused on directly exporting Chinese products abroad. However, HYT aims not only to comprehensively support the internationalization of Chinese brands but also to foster the growth of overseas partners' businesses, exploring and establishing more stable, competitive, and sustainable business relationships. Over the past 40 years, China’s economy has seen rapid development, and its manufacturing sector has transformed from OEM to independent research, design, and innovation. Today, many high-quality Chinese brands have emerged, known for their strong technical capabilities, originality, and technological content. In the current wave of globalization, HYT sees this historical opportunity to support Chinese brands in shining on the global stage, while also bringing new growth opportunities to its overseas partners. Q5: How is HYT's European team structured? HYT Italy serves as the European sales and service center, with additional branches in Spain and France and an R&D facility in Belgium. The establishment of HYT Italy owes much to the efforts of the Italian company’s CEO, Alessandro, who has over 20 years of experience and extensive resources in Europe’s two-wheeler industry. Italy has a rich and longstanding motorcycle racing culture, and HYT Italy has built close partnerships with racetracks, top racing teams, and racing technology suppliers, accumulating strong media and public relations resources to support partners in expanding within the European market. HYT Italy maintains a long-term collaboration with MotoGP and sponsors the SIC58 team, aiming to help Chinese two-wheeler brands gain a deeper understanding of European motorcycle culture and expand their influence through this globally recognized event platform. Q6: Besides HYT Italy, what are the other HYT branches in Europe like?  HYT Spain is a passionate, professional team led by founder Edu, who is himself a racer. His deep love for motorcycles and professional insight form the core strength of the Spanish team. In addition to Spain, they have substantial industry resources in Portugal, Andorra, and Argentina. They provide a one-stop solution covering warehousing, logistics, assembly, and inspection, utilizing an integrated online and offline channel model with innovative, diverse marketing strategies. HYT France is a skilled European marketing team fluent in English, French, German, and Chinese. Focusing on brand strategy and communication, digital marketing, event planning, and visual creativity, HYT France holds connections with numerous mainstream European media outlets and marketing resources in industries such as fashion, art, and consumer electronics. This enables them to provide tailored solutions for premium two-wheeler brands and ensure high-quality implementation. Additionally, HYT has a branch in Belgium dedicated to new material research, in collaboration with the prestigious KU Leuven and innovative enterprise Rein4ced. Through these efforts, HYT aims to facilitate the application of new materials and technologies in the two-wheeler industry, promoting product innovation and industry advancement. Q7: Where is HYT China located, and what are its functions?  HYT China is headquartered in Xishan District, Wuxi. Xishan District is known as the "Hometown of Two-Wheeled Electric Vehicles" and has developed a robust industry chain, with key enterprises like Yadea, Sunra, and Tailg based there. These leading companies account for over 65% of China's electric vehicle sales, with a production output of 14 million electric vehicles in 2023. In 2023, HYT China established a partnership with the Wuxi Electric Vehicle Export Association, supporting them in building overseas development resources. As the core of the team, HYT China provides highly customized, cost-effective, professional, and high-quality services for two-wheeler exports. Our services include factory and product inspections, overseas marketing, testing, logistics, warehousing, and after-sales support. Our goal is to assist Chinese two-wheeler manufacturers in producing products that comply with local regulations and market needs, enabling them to successfully expand into international markets. END

2024-11-01

The disruptive LETBE arrives in Spain in 2025: seven models from 125cc to 700cc

 The disruptive LETBE arrives in Spain in 2025: seven models from 125cc to 700cc October 30, 2024 LETBE lands in Spain thanks to the union of Wellta Motors and HYT Moto with five models perfectly adapted to the needs of the Spanish public. Wellta Motors incorporates Ann Pu, owner of HYT Moto, as a director and vice president of the company after a capital increase. With HYT Moto as a strategic partner and investor, Wellta Motors secures the entire supply chain; from manufacturing to after-sales, with a leading position in the marketing of motorcycles and spare parts. In a context of rising prices and high competitiveness, LETBE arrives on the Spanish market, a new brand in Europe that aims to make motorcycles of high quality manufacture available to a greater number of people. All models will be presented at EICMA on November 6 at 2 p.m.   The marketing rights of the FELO Moto and LETBE brands in Europe are exclusive to HYT Moto, which has relied on Wellta Motors for the peninsular market. LETBE is a brand belonging to the HAOJIN Group, a Chinese giant that manufactures both motorcycles and engines and has already exported more than 400,000 units in 30 countries. There will be seven models in total that will arrive in Spain in this first commercial stage of the brand, three of them 125cc scooters. The first two will arrive in the first quarter of the year: ISLAND and NEON. Later the GOBLET, FLYGON and ARTHUR. The latter as the firm's flagship thanks to its sporty concept: it is a motorcycle with retro overtones and a 700 cubic centimeter engine. The remaining two models will land in the second half of 2025. Wellta Motors, a key player in LETBE's European expansion Thanks to its experience in the sector, Wellta Motors will play an essential role in the introduction of LETBE in Spain and in its European expansion. Not only will he be responsible for the commercialization of LETBE's models, but he has also moved to Ann Pu, owner of HYT Moto, as a director and vice president, strengthening the collaboration between the two companies. With this union, LETBE ensures a successful debut in its European expansion in one of its key markets, since Spain is among the four countries in Europe with the most registrations. "This alliance with HYT Moto goes beyond the professional, it is a special relationship of more than three years that we want to take to the highest international level." Said Edu Blanco, president of Wellta Motor. Our team is united and has the resources to achieve our goals globally." Ann Pu commented: "We are delighted to be part of the Wellta Motors team. From the first moment we felt a special connection. The arrival of LETBE in Europe is an important commitment for HYT Group and we are convinced that together we will be one of the main players in the market. Founded in 2021, Wellta Motors continues to expand horizons with the aim of gaining a strong position in the two-wheeled sector. He started distributing his own brand, Wellta, then FELO Moto and now LETBE. The company covers Spain, Andorra, Portugal ensuring the entire supply chain, from manufacturing to import, subsequent marketing and after-sales service. Thanks to Wellta Motors and its expertise, LETBE will reach the Spanish market directly. Edu Blanco, founder of Wellta Motors, is also the founder of the car company Ebro (now EV Motors), which recently went public on the BME Grouth market under the ticker EBROM and plans to manufacture 150,000 vehicles per year until 2029 at the Nissan factory in the Zona Franca of the Port of Barcelona. END

2024-09-16

HYT joins hands with Spanish brand WELLTA to jointly explore new routes for Chinese two-wheelers to go to Europe

Recently, a high-level delegation from WELLTA, a well-known Spanish two-wheeler company, visited Wuxi, China, and formally concluded a strategic partnership with HYT Group. Ms. PuMin, founder of HYT, and Mr. Edu, chairman of WELLTA, signed a strategic cooperation agreement. WELLTA MOTORS, with its young energy and deep understanding of the Spanish, Portuguese and Andorra markets, is rapidly growing into a leader in the field of high-end two-wheelers. The company not only has efficient solutions for the entire chain from logistics, warehousing to assembly and inspection, but also has established solid cooperative relationships with retailers through advanced B2B software platforms to ensure that users enjoy excellent product and service experience. In addition, WELLTA's localized resources and creativity in marketing can bring strong market promotion to partners, whether through events or cross-border cooperation. As a professional team for the two-wheeled overseas business, HYT Group relies on its cooperation with well-known Chinese two-wheeled brands in overseas business and has accumulated rich overseas experience and resources. Currently, HYT Group has established branches with different functions in Italy, France, Belgium and the United Kingdom. HYT Group devote itself to the expansion of traditional sales channels, in-depth financial retail cooperation in Europe, European public relations and media resources, as well as participation and cooperation in the two-wheeled race event culture. The strong alliance between HYT and WELLTA is not only a deepening of the existing cooperation foundation between the two parties, but also a joint vision for the broad market in the future. END